Big Dog Motorcycles Takes Austerity Measures To Preserve Its Future.

[speed]

Last Friday evening August 14, I was informed by an unofficial source that “Big Dog Motorcycles was stopping production for the rest of the month of August 2009. That for the remainder of the year there will be temporary production furloughs. That a 20% pay reduction across the board was applied to all employees left after the layoffs“.

At my request, Paul Hansen, Marketing Director of Big Dog Motorcycles, sent me the following statement:

“Cyril. Thank you again for the opportunity to comment on the information you received regarding the recent announcement at Big Dog Motorcycles. As you know, the challenging economy continues to affect Big Dog Motorcycles and the entire U.S. motorcycling industry as retail lending practices tighten and consumer confidence and discretionary spending are still at historically low levels. Yet, we are still pleased to inform that we continue to be the leader in the high performance, high style motorcycle niche and have developed strategies to maintain this position over the long-term, which includes maximizing operational efficiencies, hunkering down to dramatically reduce costs, and accelerating our international distribution. All while keeping a keen focus on new product development.

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Cheers,
Speed