Bel-Ray Announces New Partnership with Strokers

[TexasRed]

March, 2008

Bel-Ray Company, Inc. is pleased to announce a partnership with an icon in the custom V-Twin motorcycle scene: Rick Fairless Strokers Dallas. Ride your V-Twin over and get ready to have fun when you pick up your Bel-Ray V-Twin lubes! Beer, bikes and Bel-Ray at Strokers Dallas!

You can now find Bel-Rays full V-Twin product line at this shop as the recommended lubricant. Bel-Rays performance quality product matched Strokers Dallas high standards.

Bel-Ray has been a big name and quality product and that is something that we wanted to reflect in the shop. I know that Bel-Ray is a family owned place just like here. I think this is going to be a really good partnership, Fairless explained.

JJ Handfield, Sales Manager, Consumer Division, said, We are very excited to have Strokers Dallas on board with us. They are a fine company and a good fit for Bel-Ray.

Strokers Dallas is one of the largest resellers of factory custom and custom motorcycles in the country. They sell American IronHorse, Big Dog, Big Inch, Big Bear, Victory and Customs, as well as late model V-Twins. Each and every engine is held to the highest standard. The components used are the best for the application and are selected based on value, performance, consistency and quality. Strokers Dallas can build a custom motorcycle to your specifications with their full service department offering custom fabrication, custom paint and repair. Their customs are award winning and their motorcycles have been featured in national and international magazines.

Thats not all you’ll find at Strokers Dallas, however. Right next door to the V-Twin shop, you’ll find the Strokers Ice House restaurant and bar, offering live music, Lingerie, Bikini, and Texas Hold em nights. Owner Rick Fairless wanted a place that would be really laid back and welcomes everybody that wants to have a good time in a friendly atmosphere. The newest addition to the Strokers Compound is Strokers Ink Tattoo & Piercing Parlor. Strokers Dallas, Strokers Ice House and Strokers Ink have all become motorcycle traditions in Dallas, TX.

Fairless himself describes the vibe: I look at this as a destination for bikers the coolest biker hangout ever. I wanted to create a place where people could just hang out and have fun. My buddies and I used to go riding every weekend and we talked about what is the perfect biker bar- ride somewhere, eat a burger and have a beer. [The problem was] there was no place that you could sit on your bike and drink a beer; you would always have to go inside. At my place you can do everything everywhere, drink beer, eat, sit on your bike, buy stuff. People flock to the joint to check it out.

Bel-Ray is the leader in performance motorcycle lubrication and offers a complete line of V-Twin lubricants for engine, transmission and primary.

[mrpiff]

I wonder if this means they will have a hot chick all lubed up hanging out there to augment the beer tub gals? Could call her the Bel-Ray Broad! oledance: erverted: